98.5 WTFM Demographic Profile and overview:

* 60% are female

* 64% are between 25 - 54

* 85% own their own home

* 42% have an annual household income over $50,000

* 83% have an annual household income over $25,000

* 59% have a college degree / or some college

* WTFM covers all of the Tri-Cities Metro area and up to 4 states

* 100,000 Watts

98.5 WTFM is the ideal medium to get to the working professional. This highly sought-after market has the buying power your business is searching for. Our listeners spend thousands each year for various products from automobiles, vacations, entertainment, dining, technology, and much more.

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