Hi Low Cash Contest Rules




 Contest Official Rules






  1. Eligibility: The 98.5 WTFM High Low Cash Contest (the “Contest”) is open only to individuals who are 18 years old, United States Citizens, and who reside within 150 miles of Holston Valley Broadcasting 222 Commerce Street Kingsport, TN 37660 and its Station 98.5 WTFM,

to be eligible to win. No purchase is necessary to enter the Contest. Employees of Holston Valley Broadcasting Corporation through its radio station 98.5 WTFM (the “Sponsor”), Holston Valley Broadcasting, or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Sweepstakes (collectively with Sponsor, the “Released Parties”) and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members of each such employee are not eligible to enter or win. The Contest is subject to all applicable federal, state, and local laws and regulations. Participation constitutes the entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.


  1. Contest Period: The Contest begins at or about 8:00 AM Eastern Time (“ET”) on October 30, 2023, and ends when all jackpots have been given away/correctly guessed (the “Contest Period”).


  1. How the Jackpot Amount is chosen: The sponsor will randomly pre-determine what the jackpot amount is to be won if a caller accurately guesses that dollar amount during one of the Contest Hours (hereinafter the “Jackpot Amount”). Jackpot Amounts will be in dollars and could include cents amounts and the maximum amount to be given away in this Contest is determined by the Sponsor. Each time the Jackpot Amount is guessed correctly (as set forth below), the Sponsor will select a new different Jackpot amount.


  1. How to Enter: This is a listen-to-enter To participate in this Contest, listen for the Hi-Lo Cash Jackpot Game announcement on 98.5 WTFM on weekdays (Mon- Fri) every hour between 8:00 AM ET and 5:00 PM ET (each a “Contest Hour”) during the Contest Period. When listeners hear the DJ asking for callers to call in and play the High Low Cash Contest, the ninth (9th) caller who reaches the station by calling 423-245-9898, 423-928-9898, or 423-968-9898 will have the opportunity to make one (1) guess at the then-current Jackpot Amount. The sponsor will then indicate whether the guess is: (i) higher than the actual Jackpot Amount; (ii) lower than the Jackpot Amount; or (iii) the correct Jackpot Amount. If the guess is the correct Jackpot Amount, then the caller who made the correct guess will be deemed a Grand Prize winner and will win that Jackpot Amount. However, if the caller does not guess the correct Jackpot Amount, the ninth (9TH) caller in the next Contest Hour will have the opportunity to make one (1) guess at the correct Jackpot Amount. Guessing continues until the correct Jackpot Amount is guessed. Once the current Jackpot Amount is correctly guessed and awarded, the next Contest Hour if needed to follow will have a new Jackpot Amount. The odds of winning depend on the number of eligible callers calling in at the same time after an announcement.


Note that webcasts of the Sponsor’s programming are typically on a delayed basis, which may affect a webcast listener’s ability to participate in this Contest. The sponsor will not accept collect calls. Sponsor is not responsible for delays attributable to webcasting, telephone line unavailability, busy signals on the contest lines, operator interference, technical or atmospheric conditions that disrupt the completion of the phone call, telephone system malfunctions, or any other telephone problems which may or may not result from this Contest.


Limit one (1) Prize per person/household during the entire Contest Period.


  1. Prizes and Approximate Retail Values (“ARV’s”) – Multiple varying amounts of cash prizes will be awarded in this Contest, as pre-determined by the Sponsor as outlined in these Official Rules and depending on the Jackpot Amount(s) not to exceed a total combined amount predetermined by the sponsor.
    • Jackpots will be in dollars and could also include cents
    • Jackpots will be determined by the Sponsor


The prizes are non-assignable and non-transferable. The prize consists of only those items specifically listed as part of the Prize. The winners must meet the eligibility requirements as outlined in Paragraph 1 of these Official Rules. Winners are responsible for paying all applicable income taxes associated with accepting their Prize. Grand Prize winners and their guests will be required to sign a liability and/or publicity release (“Prize Release”) before the issuance of a prize. The Grand Prize winner may be required to complete a W9 tax form. A 1099 form may be submitted to all appropriate taxing authorities.


  1. Claiming the Prize: Upon winner verification, as a condition of being named an official winner, each potential winner must claim his/her prize in person at 5 WTFM located at 222 Commerce Street Kingsport, TN 37660, and its Station 98.5 WTFM, during normal business hours (Monday-Friday, 9:00 a.m. to 5:00 p.m.) within 30 days of winning. He or she wins to verify that he/she is the qualified winner and may be required to sign a Publicity and Liability Release (“Release”) upon (and as a condition of) picking up the Prize. Failure to comply with this deadline shall be deemed to be the winner’s forfeiture of his or her right to claim the Prize. The winner must prove he or she is a qualified winner by presenting acceptable identification (e.g., state driver’s license; state-issued identification card; valid passport with address verification; or birth certificate with social security card and photo identification and address verification).






  1. Participation Conditions/Release/Consent to use Likeness: By participating, each participant agrees to (a) comply with and be bound by these Official Rules and the decisions of the Sponsor which are binding and final in all matters relating to this Contest; (b) release and hold harmless the Released Parties from and against any and all claims, expenses, and liability, including, but not limited to, negligence and damages of any kind to persons and property, including, but not limited to, invasion of privacy (under the appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s participation in this Contest, and acceptance or use or misuse of prize;

(c) indemnify, defend, and hold harmless the Released Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant’s participation in the Contest and/or entrant’s acceptance, use or misuse of prize; and (d) allow Sponsor’s use for promotional purposes of his/her likeness, voice and/or address (city/state) without any additional compensation.


  1. General Conditions: Sponsor reserves the right to cancel, suspend, and/or modify the Contest, or any part of it, for any reason whatsoever, including, without limitation, fire, flood, a natural or man-made epidemic of health or other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction or if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the participation process or the operation of the Contest or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Only the type and quantity of prizes described in these Official Rules will be awarded. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.


  1. Limitations of Liability: The Released Parties as set forth above are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors, or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited, to malfunctions, interruptions or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the participation process or the Contest; (4) technical or human error which may occur in the administration of the Contest or the processing of phone calls; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any Prize.


  1. Privacy Policies and Data Collection: By entering this Contest, each entrant agrees that the Sponsor has the right to contact the entrant by phone, direct message, or email accounts provided on the entry form to administer and fulfill this Contest.


  1. Disputes/Governing Law: Except where prohibited, the entrant agrees that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Contest or the prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate federal or state court of Tennessee; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ or legal fees; and (3) unless otherwise prohibited, under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with this Contest shall be governed by, and construed in accordance with, the laws of the State of Tennessee, without giving effect to any choice of law or conflict of law rules (whether of the State of Tennessee, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Tennessee.


  1. Official Rules/Winner’s List: For a copy of these Official Rules, see the Website wtfm.com. For the name of the winner, please send a self-addressed stamped envelope, to be received no later than November 30, 2023, to: Holston Valley Broadcasting 222 Commerce Street Kingsport, TN 37660.


  1. Sponsor: Holston Valley Broadcasting Corporation 222 Commerce Street Kingsport, TN 37660 and its Station 98.5 WTFM.